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Marketing : analiza, planowanie, wdrażanie i kontrola / Philip Kotler. - Wyd.7 - Warszawa : "Felberg SJA", 1997. - XXX, 743, [1] s. : il. ; 26 cm.
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There are copies available to loan: sygn. 3 (1 egz.)
Notes:
Tyt. oryg.: Marketing management
General note
Tyt. oryg.: "Marketing management : analysis, planning, implementation and control" 1994.
Language note
Tekst tł. z ang.
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